The holidays are over and everybody’s back to serious work!. With the parties and the holidays over we all get to get back to what we have to get back to. So, how was home selling during the holidays? Let’s face it there is no straight jacketed fact – many homes do sell over the holidays. Maybe fewer homes get listed but nevertheless there are some serious buyers.
Then again, as the New Year starts there is a new found enthusiasm in revitalizing a home on the market which has been on the market for a while
Here are steps to revitalizing a listing post the holidays. These are not necessarily to do with MLS refreshes, which are often not possible and a personal decision but more of steps to refresh the home and market it stronger. If a home has been on the market for many days (and without getting into price related or demand supply decisions) what is it that one can do to refresh and revitalize the listing. What is it than can infuse the listing with some marketing juices and creativity to get it all set to attract more buyers.? After all if we change actions in our control, our outer sphere of influence changes!
Take a critical view
As a home owner it is often not easy to step back, keep emotions aside and assess - are there simple, cost effective steps which can remove any barriers not helping the home sell?
Often, this is not serious upgrades, but maybe simple steps which can be taken. For instance, on a home being sold, full of new upgrades, there were still these mirrors across the living, which received mixed feedback in a very subtle manner from buyers. Nothing major, but possible better removed. Believe me doing away with those huge mirrors covering the wall helped!
If the home is not already staged you may want to consider this. I am not saying this cause am a home stager. Just kidding, actually I am saying this cause I AM a home stager and I have seen in ALL of the situations that we staged vacant homes on the market for long they followed with multiple offers. They gained traction, interest and the same buyers had a point of reference to understand the potential of the house. Three such vacant homes in the last two months which moved to getting offers post staging – one could be a coincidence, but three?
Here is why staging a vacant home along with taking other steps will help – It gives a point of reference and natural flow to the home. Buyers spend an average of three times more time in vacant homes and it makes a home out of a house.
After being on the market for a while, the home tends to get dirty. We often walk into many such homes where the pathway is riddled with leaves and the flooring immaculate, as it may be needs a thorough mopping. Cobwebs at the entry door can be a turn off to any buyer. And as we spoke about this earlier how emotional connections impact home sale, so clean areas are vital even if the listing is on the market for a while. This is a small but much needed feature if one needs to be sure the home continues to make a great first impression.
Re-look at the pictures - a critical view, do they need to be changed, do they look bright and clear or do they look cold and dark. Would new staged home pictures with furniture and accessories impact marketing? It sure will. Refresh the pictures on the MLS and real estate sites and get a new audience who want to see the home.
A bit of this and a bit of that, spice up and revitalize the home with simple actions which can be taken and refresh the home on the market.
HSR Certified Home Stager
RESA Staging Awards Top 10 Rising Star 2015
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