In order to help clear up the confusion and convince your clients that home staging is a worthy investment, share with them these four key differences between home staging and interior design.
Most home sellers look to their listing agent for guidance on how to spruce up the property to appeal to potential buyers. But they don’t always like what they hear, especially if it means spending money. The idea of home staging in particular can sound scary to those who confuse it with interior design.
4 Differences Between Home staging & Interior Design
1. Audience: General Buyer vs. Specific Owner
One of the most important distinctions between home staging and interior design is the intended audience. Home staging is meant to appeal to as many potential buyers as possible. Interior design, on the other hand, answers to the specific aesthetics of an individual or family.
Example: Where an interior designer may recommend a bright, bold wallpaper in a child’s bedroom to personalize their comfortable space, a home stager will opt for neutral paint colors to appeal to more buyers and highlight the home strengths.
2. Decision maker: Professional Home Stager vs. Owner
Another key difference between professional home staging and interior design is in who makes the design decisions. An interior designer works to the homeowner’s final decisions but when it comes to home staging, it’s the professional stager who makes the call. Homeowner detachment is an important part of the home selling process, and while this is sometimes difficult to achieve, professional home staging helps.
Example: A home stager will replace a worn-out recliner with fresh, modern furnishings that appeal to buyer aspirations. An interior designer will incorporate the recliner into overall design if the homeowner insists on keeping it.
3. Focus: Asset Merchandising vs. Personal Lifestyle Functioning
While both home stagers and interior designers enhance the aesthetics of the property, they each do so with a different approach and end goal in mind. The home stager is an asset merchandiser who approaches the property as a commodity for sale. This requires an understanding of the science of design and layout, the competitive real estate environment, and current trends that appeal to the target buyer. The ultimate goal of the home stager is the quick and profitable sale of the home. In contrast, the interior designer incorporates specific functional and lifestyle needs in order to create a comfortable and aesthetically pleasing living space that suits the particular needs of the homeowner.
Example: A home stager might decide to present a bonus room as a multifunctional family space due to the home’s location in an area known for great schools. An interior designer will turn that same space into an exercise room, art studio, or man cave, depending on the homeowner’s wishes.
4. Speed: Days vs. Weeks or Months
Real estate staging takes significantly less time than interior design for two distinct reasons:
Example: Professional efficient real estate staging teams might require 4 hours to stage a vacant 4-bedroom home that’s otherwise move-in ready, while professional interior design projects might need months just surfaces, furniture, flooring and accessory design depending on the project requirement.
Let BlueGrape real estate stagers help get your clients more money faster!
BlueGrape’s staging services include luxury homes, condos, new construction, model homes, and vacant or occupied homes. We have an extensive inventory of on-trend furnishings and accessories that complement a wide range of architectural styles. Our team works with home sellers, real estate agents, developers, builders and investors. If you want to maximize buyer appeal and command top dollar for all your properties, give us a call today at (858) 776-2727.