How Emotional Connections Help Sell Homes
How do emotional connections, the home buyer’s psyche and home staging interplay to help home sale?
That’s a picture of Death Valley, CA - Expansive, rugged, awe inspiring. By the way, the second picture is of me at Death Valley for a trip this December.
What do you think when you see pictures of or experience Death Valley. What would such a place inspire in you?
1. Creating a Vision
Prepare the home to make it the home of aspirations coming alive. A dining table set with wine and candles to come back to. A chicken pot roast recipe, opened up on a recipe book, a book waiting for its reader in a window bench with a cup of coffee. All of these directly impact emotions – warmth, comfort family, relaxation all of it comes alive, doesn’t it? The vision needs to stand true such that buyers can imagine themselves and their families in the home not the current family. Hence de-personalizing is a vital area of Staging.
What’s the home brand in the process of marketing this house? The moment you start thinking of creating a brand even if it is for the short duration of the few months of home sale - you start creating emotional purchase connections to create a brand of this home in the customer’s mind. A brand which is unique to this home, compared to competition. You do more than sell a house, you sell the customer the brand.
2. Creating a brand
The brand is your promise to your customer. It tells them what they can expect from the home. A brand is a sum of the tangible and intangible assets this home stands for in the customer’s mind. Home Staging creates the brand. It personifies the intangible assets with décor, a natural flow, the right layouts and elegant style intrinsic to the home strengths, area, architecture. It creates a brand because it leaves an impression behind in the home buyer’s mind.
3. Creating focal points
Home Staging will build the customers emotions and likes towards the strengths of the home. These could be the focal points, which deserve attention and influence points towards the buying decision. For instance the fireplace, the French window turned into a reading corner showing the beautiful view outside, the patio surrounded with entertainment possibilities.
4. Creating a flow
As buyers walk through a home a seamless flow can be crated directing their eyes and thoughts to the right strength. This allows them to walkthrough a layout which lets them visualize the possibilities vital to strengthen the emotional connections. A stager with expertise can help create the right layout and styling to create this natural flow.
All in all, emotional connections are a vital strategy to help home sale, of course bundled with other valuable marketing factors.
Until next time happy connecting!