Whether you’re an agent still in need of convincing or want some ideas on how to help homeowners understand why staging matters, take a look at the following reasons why you should stage your next listing.
For anyone unfamiliar with the benefits of home staging, the concept may seem like a frivolous extra. More and more real estate agents, however, are coming to understand the very real-life impact that professional home staging has on property sales. Whether you’re an agent still in need of convincing or want some ideas on how to help homeowners understand why staging matters, take a look at the following 7 reasons why you should stage your next listing.
1. Professional staging helps home sellers detach.
Most real estate agents have experienced first hand the ways in which emotional attachment can sabotage the home selling process. Professional staging always begins with sellers removing their personal items and knickknacks. This important step helps start the process of detachment so homeowners can begin to see the home as a product for sale and make smart decisions going forward.
2. Staged homes are more photogenic.
Everyone knows that curb appeal has an impact on whether or not potential buyers will be willing to view a home. But some of us forget that in today’s digital world, the drive-by is less often the first point of contact. According to a 2012 report by the National Association of REALTORS® (NAR), 90% of homebuyers look for properties online before they go view them in person, and 40% are more willing to walk through a home they saw online if it was staged. This is because professional home stagers are skilled at highlighting the property’s best features, which impacts how a home looks and feels in photographs as well as in person.
3. Home staging provides a competitive edge
A 2014 Zillow Digs Survey of Real Estate Agents and Interior Designers places curb appeal and home staging as the top two most important projects for home sellers. While this survey is almost five years old, it still holds true, and the most successful real estate agents adhere to it. What this means is that your property will be competing against staged homes. If you don’t have your listing staged, you’re not just missing out on the competitive edge it provides—you’re falling behind.
4. Staged homes have an emotional impact on homebuyers
Buying a home is not just a financial transaction; it’s also an emotional one. And just as you want to help remove as much emotion from home sellers as possible, you also want to trigger it in homebuyers. The best way to do this is to help them visualize themselves living in the home. This is where professional staging comes in. Home stagers create an atmosphere that helps potential buyers begin to invest emotionally from the moment they walk in the door.
5. Homebuyers will focus on the strengths in staged homes
Once potential homebuyers begin to invest emotionally, they become willing to overlook flaws that the home might have and focus on the positives. Falling in love with a home is much like falling in love with a person. In the beginning, we focus on what’s good and what feels right and ignore or minimize everything else. Homebuyers do the same thing. For example, if a home is staged beautifully and buyers love the way it feels inside, they may be willing to overlook the fact that it’s on a busy street and is priced right. The NAR report says 27% of homebuyers are willing to overlook property faults in a staged home.
6. Professionally staged homes sell faster
According to the Real Estate Staging Association 2016 National Statistics Report, unstaged homes spent an average of 184 days on the market before staging. After staging, they sold on average in 41 days. And those homes that were staged prior to listing were sold on average in 23 days. The difference is a staggering 90% less time spent on the market between staged and unstaged homes.
7. Home staging increases the dollar value
If there are two things every home seller and listing agent hopes for, it’s to sell the property quickly and for the maximum amount of money. Home staging is the answer to both. Not only do staged homes sell faster than unstaged homes, but they also sell for more money. How much more? Statistics vary, but the NAR report says 31% of staged homes increased the sale price by 1%-5%. Another 13% of staged homes increased the sale price by 6%-10%, and as many as 5% of staged homes increase the sale price by 11%-20%.
Ready to sell your properties faster and for more money? BlueGrape can help!
At BlueGrape Staging, our team of skilled and experienced professional home stagers can help trigger buyer emotion, add value to your list price, and sell your properties quickly. Whether you’re interested in our luxury staging, vacant or occupied staging, new construction showcasing, or any of our other services, we’ll do everything we can to help make your life easier and your clients happier. Give us a call today at (858) 776-2727 to learn more about home staging